FRED'S

PLAYGROUND

Creative making, exploring and connecting ideas.

GEZOND — DIABETES

Research / Interviewing / Writing

A four-page centre-fold feature created during my final-year Journalism internship at Gezond magazine in 2020. I handled the full editorial process — from researching the subject and preparing and conducting the interviews to structuring and writing the final published article.

The feature explores diabetes from both a medical and personal perspective. I interviewed specialists as well as people living with different forms of the condition, translating a complex health topic into an accessible story that combines expert information with real-life experiences.

GEZOND

PLAYGROUND — PERSONAL "WORK"

Illustration / Motion

A collection of small illustrations, loops and short animations made for friends, side projects or simply for fun.

This is where Fred’s Playground earns its name: a space to experiment, try things out and make without overthinking the outcome.

PLAYGROUND

PRINGLES — MOTION AD

Motion Design

Animated digital ad created for Pringles Belgium, designed for display in public advertising screens.

I translated the static campaign artwork into a short motion piece, adding movement while keeping the original visual identity and message clear.

PRINGLES — DIGITAL AD

LA BOCA HOUSE

3D Modelling / Texturing / Lighting / Rendering

A 3D modelling project created during my Multimedia & Creative Technologies studies. The assignment was to design and build a complete house in Autodesk Maya, from the architectural forms to materials, lighting and final renders.

I drew inspiration from the colourful architecture of La Boca in Buenos Aires. Its bold colour combinations, layered façades and mix of corrugated metal, wood and decorative details appealed to me because they make architecture feel playful, imperfect and full of personality. I translated that visual language into a stylised 3D building.

LA BOCA HOUSE — 3D MODELLING

PRINGLES 30Y — EVENT & MOTION

Creative Concept / Project Coordination / Motion Design / Event Styling

For Pringles Belgium’s 30th anniversary event, I worked on the visual concept and styling of Studio 16 as part of my role at The Working Group. The goal was to transform the large venue into a playful, recognisable Pringles environment.

I developed ideas for the physical styling, including large hanging elements, pancartes, cardboard cubes and a photobooth, and created three animations for the LED screens. I also coordinated different teams and followed up on the production and execution of the event.

PRINGLES 30Y

DE VIJFHOEK — FORSITI’A

Research / Interview / Writing

Interview feature created for De Vijfhoek during my Journalism studies, together with fellow student Kaat Monsieur. We attended a rehearsal of Forsiti’A’s theatre production L’Appart and interviewed director Eva Schram and actor Isabelle Lentz.

The article explores the social-artistic theatre company behind L’Appart, the dynamics within the group and the way personal experiences and life in the city feed into the performance. We researched the subject, prepared and conducted the interview, and co-wrote the final feature.

DE VIJFHOEK — EDITORIAL INTERVIEW

GIRLCRUSH — EDITORIAL & CONTENT

Concept / Editorial / Interviewing / Writing / Shoot Production

Girlcrush was an online beauty magazine that approached beauty in the broadest sense — from style and self-expression to culture, identity and women’s stories. During my internship, I contributed to several editorial pieces, helping develop concepts and prepare shoots alongside researching, interviewing and writing.